{"id":8630,"date":"2024-06-03T11:10:05","date_gmt":"2024-06-03T09:10:05","guid":{"rendered":"https:\/\/preprod.kresk4oceans.com\/presentation-of-the-upcycling-program-to-the-press\/"},"modified":"2026-01-19T10:36:50","modified_gmt":"2026-01-19T09:36:50","slug":"presentation-of-the-upcycling-program-to-the-press","status":"publish","type":"post","link":"https:\/\/kresk4oceans.com\/en\/presentation-of-the-upcycling-program-to-the-press\/","title":{"rendered":"Presentation of the UPCYCLING Program to the Press"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8630\" class=\"elementor elementor-8630 elementor-7297\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d96d9ce e-flex e-con-boxed e-con e-parent\" data-id=\"d96d9ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cadb06 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"5cadb06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling-1024x576.jpg\" class=\"attachment-large size-large wp-image-8629\" alt=\"Recycled plastic products\" srcset=\"https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling-1024x576.jpg 1024w, https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling-300x169.jpg 300w, https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling-150x84.jpg 150w, https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling-768x432.jpg 768w, https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling-1536x864.jpg 1536w, https:\/\/kresk4oceans.com\/wp-content\/uploads\/2024\/06\/soiree-upcycling.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a78cf75 e-con-full e-flex e-con e-child\" data-id=\"a78cf75\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0c003 elementor-widget elementor-widget-text-editor\" data-id=\"5e0c003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>A morning of exchanges and discoveries<\/h2><p>This temporary showroom provided a tangible illustration of our commitment: <strong>acting on land before waste reaches the Ocean<\/strong>, and demonstrating that plastic materials can become valuable, high-added-value resources.<\/p><h3>Three years of action in support of the circular economy<\/h3><p>KRESK 4 OCEANS supports 35 associations committed to transforming plastic waste into durable and aesthetically pleasing objects. These initiatives contribute to the creation of a new local circular economy sector, generating jobs and providing professional reintegration solutions within local communities. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5493379 e-flex e-con-boxed e-con e-parent\" data-id=\"5493379\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4c4294 e-con-full e-flex e-con e-child\" data-id=\"c4c4294\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c13f8e6 elementor-widget elementor-widget-text-editor\" data-id=\"c13f8e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>A press presentation to showcase sustainable design<\/h2><p>The press conference was held on Wednesday, 19 June 2024 at 9:00 a.m., at the headquarters located at 38 Cours Albert 1er, Paris.<\/p><p>Economic journalists (Les \u00c9chos, La Tribune, Lib\u00e9ration, Le Figaro), as well as journalists specializing in CSR and interior design (AD, Ideat, Elle D\u00e9coration, Marie-Claire Maison, C\u00f4t\u00e9 Paris, etc.), were invited to discover these creations.<\/p><p>Employees of the KRESK Group also had the opportunity to visit this temporary showroom, meet the founders of partner associations, and even purchase some of the pieces on display.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5785714b e-flex e-con-boxed e-con e-parent\" data-id=\"5785714b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ba3c231 e-con-full e-flex e-con e-child\" data-id=\"4ba3c231\" data-element_type=\"container\">\n\t\t\t\t<div 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--e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-8730 .elementor-element.elementor-element-bc52e02 .elementor-button{line-height:var( --e-global-typography-7b56754-line-height );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8730\" class=\"elementor elementor-8730 elementor-496 e-loop-item e-loop-item-8789 post-8789 projet type-projet status-publish has-post-thumbnail hentry categorie-projet-act-on-land statut_projet-ongoing type-projet-projects-created\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-1c867bb e-flex e-con-boxed e-con e-parent\" data-id=\"1c867bb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39bb37d e-con-full e-flex e-con e-child\" data-id=\"39bb37d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11389d7 sk_etiquette elementor-widget elementor-widget-post-info\" data-id=\"11389d7\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c904fbf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Act on Land<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61d21c6 e-con-full e-flex e-con e-child\" data-id=\"61d21c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d025317 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d025317\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/kresk4oceans.com\/en\/projet\/upcycling-program\/\">UPCYCLING Program<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c207479 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c207479\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tThe \u201cUpcycling\u201d project is a four-year program carried out in partnership with the Fondation de la Mer, aimed at developing plastic waste recovery sectors to transform waste into durable goods.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc52e02 elementor-align-left elementor-button-info elementor-widget elementor-widget-button\" data-id=\"bc52e02\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kresk4oceans.com\/en\/projet\/upcycling-program\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324cad09 e-flex e-con-boxed e-con e-child\" data-id=\"324cad09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5ffd1b elementor-widget elementor-widget-text-editor\" data-id=\"5b5ffd1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Transforming materials, changing perspectives<\/h2><h3>Five associations in the spotlight<\/h3><p>For this edition, five French associations were highlighted for the quality of their designs and their innovative approach to upcycling.<\/p><p><strong>The objective<\/strong>: to show that waste can become a desirable object, combining aesthetics, functionality and environmental responsibility.<\/p><p><strong>Through the UPCYCLING program, KRESK 4 OCEANS reaffirms its commitment to changing perceptions of waste by demonstrating that creativity, design and responsibility can come together to build a future in which every material is given a second life.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On 19 June 2024, <span class=\"sk_nocut\">KRESK 4 OCEANS<\/span> invited members of the press to discover design furniture and objects created from recycled plastic waste, as part of the UPCYCLING program developed in partnership with the Fondation de la Mer.<\/p>\n","protected":false},"author":1,"featured_media":8629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-8630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentation of the UPCYCLING Program to the Press | KRESK 4 OCEANS<\/title>\n<meta name=\"description\" content=\"KRESK 4 OCEANS invited members of the press to discover design furniture and objects created from recycled plastic waste as part of the UPCYCLING program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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