A morning of exchanges and discoveries
This temporary showroom provided a tangible illustration of our commitment: acting on land before waste reaches the Ocean, and demonstrating that plastic materials can become valuable, high-added-value resources.
Three years of action in support of the circular economy
KRESK 4 OCEANS supports 35 associations committed to transforming plastic waste into durable and aesthetically pleasing objects. These initiatives contribute to the creation of a new local circular economy sector, generating jobs and providing professional reintegration solutions within local communities.
A press presentation to showcase sustainable design
The press conference was held on Wednesday, 19 June 2024 at 9:00 a.m., at the headquarters located at 38 Cours Albert 1er, Paris.
Economic journalists (Les Échos, La Tribune, Libération, Le Figaro), as well as journalists specializing in CSR and interior design (AD, Ideat, Elle Décoration, Marie-Claire Maison, Côté Paris, etc.), were invited to discover these creations.
Employees of the KRESK Group also had the opportunity to visit this temporary showroom, meet the founders of partner associations, and even purchase some of the pieces on display.
- Act on Land
Transforming materials, changing perspectives
Five associations in the spotlight
For this edition, five French associations were highlighted for the quality of their designs and their innovative approach to upcycling.
The objective: to show that waste can become a desirable object, combining aesthetics, functionality and environmental responsibility.
Through the UPCYCLING program, KRESK 4 OCEANS reaffirms its commitment to changing perceptions of waste by demonstrating that creativity, design and responsibility can come together to build a future in which every material is given a second life.