Published on 15 April 2026

KRESK 4 OCEANS and Make Sense are launching the campaign “The Life of My Sea”

In the spring of 2026, the KRESK 4 OCEANS endowment fund is partnering with the MakeSense ecosystem and the Génération Mer association to launch a campaign to raise awareness unprecedented in support of the protection of the ocean.

Inform and debunk the common misconceptions.

To mobilise and engage young city dwellers in the face of the urgent issue of plastic pollution, KRESK 4 OCEANS is joining forces with committed partners to raise awareness, offer practical solutions for everyday life and inspire action. Entitled “My Sea’s Life (Plastic-Free) ”, this initiative aims to transform the fight against plastic pollution into an accessible, appealing and resolutely action-oriented challenge for 25-40 year-olds. An awareness campaign will run on social media from 15 April to 15 June 2026.

The programme offers a range of resources to help you find out more and take action.

A system multi-channel and immersive

To reach this generation at the heart of its habits, the campaign will rely on a range of digital and event-based powerful tools:

Exclusive content produced by the media outlet Chiche.
Social media campaigns featuring a series of engaging and inspiring posts on Instagram, Facebook and LinkedIn.
Weekly updates via a dedicated newsletter to keep you on track.
Original and inclusive event programming designed to foster connections on the ground.
Playlists by theme bringing together the best of the content to become an expert on plastic pollution.

Resources and some inspiring encounters

To explore the topic in greater depth, a selection of contents of various kinds has been compiled within the thematic playlist ‘Life of my sea’. This centralised format allows us to take a tour of the subject in a fun and well-researched way. In addition, an event planning of events with an original twist punctuates the campaign to create spaces spaces for discussion on the ground and bring together a community centred on protecting the Ocean.

Beyond campaign support, KRESK 4 OCEANS took an active part in the updating of the Kit No. 2 Kit No. 2 from Génération Mer dedicated to plastic pollution. This educational tool is essential and enables the dissemination of reliable scientific data, various resources and some concrete solutions to protect our marine ecosystems and our health.