Inform and debunk the common misconceptions.
To mobilize and engage young city dwellers in the face of the plastic pollution crisis, KRESK 4 OCEANS is joining forces with dedicated partners to raise awareness, offer practical solutions for everyday life, and inspire action. Titled “La vie de ma mer (sans plastique),” this initiative aims to transform the fight against plastic pollution into an accessible, appealing, and action-oriented challenge for people aged 25 to 40. An awareness campaign will run on social media from April 15 to June 15, 2026.
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The program offers a variety of resources to help people learn more and take action.
A system multi-channel and immersive
To reach this generation at the heart of its habits, the campaign will rely on a range of digital and event-based powerful tools:
- Exclusive content produced by the media outlet Chiche.
- Social media campaigns featuring a series of engaging and inspiring posts on Instagram, Facebook and LinkedIn.
- Weekly updates via a dedicated newsletter to keep you on track.
- Original and inclusive event programming designed to foster connections on the ground.
- Playlists by theme bringing together the best of the content to become an expert on plastic pollution.
Resources and some inspiring encounters
To explore the topic in greater depth, a selection of contents of various kinds has been compiled within the thematic playlist ‘Life of my sea’. This centralised format allows us to take a tour of the subject in a fun and well-researched way. In addition, an event planning of events with an original twist punctuates the campaign to create spaces spaces for discussion on the ground and bring together a community centred on protecting the Ocean.
Beyond campaign support, KRESK 4 OCEANS took an active part in the updating of the Kit No. 2 from Génération Mer dedicated to plastic pollution. This educational tool is essential and enables the dissemination of reliable scientific data, various resources and some concrete solutions to protect our marine ecosystems and our health.
