Raise public awareness of the ocean’s beauty and mysteries
The awareness campaign ran from June 6 to 13, 2025 in Paris airports and in the train stations of Nantes, Bordeaux Saint-Jean, Marseille, Toulon, and Cannes, thanks to video capsules projected on digital screens. Striking images were combined with short educational texts validated by the Museum’s scientific teams, focusing on the following themes:
- The incredible biodiversity of the ocean
- The ocean, origin of life
- The ocean, climate regulator
- The ocean, this unknown space
In train stations:
Train stations of Nantes, Bordeaux Saint-Jean, Marseille, Toulon, and Cannes.
Broadcast of 10-second video capsules from June 7 to 13, 2025, on 97 digital screens:
- 355,000 broadcasts
- 489,000 people reached
- 4.6 million opportunities to see these video capsules.
In airports:
Orly and Roissy Charles de Gaulle airports.
Broadcast of 10-second video capsules from June 6 to 10, 2025, on 50 digital screens:
- 86,000 broadcasts
- 135,000 people reached
- 1.8 million opportunities to see these video capsules.
Video Capsules
Check out the first of two videos filmed as part of the campaign with the Museum, on the topic of citizen science.