Clean Ocean Goal
The ocean covers 70% of the planet's surface. It is a wonderful space of freedom and escape, but above all it is a major player in the regulation of our planet. However, the latest international reports (IPCC) draw up an alarming report on its state of health.
Faced with the urgency of the situation, the Kresk Group and its cosmetic brands (SVR, Lazartigue and FILLMED) wanted to get involved by creating the KRESK 4 OCEANS Endowment Fund. Our ambition: to contribute to the Decade of the Oceans launched by the United Nations for the period 2021-2030, by targeting challenge No. 1: to understand and combat marine pollution for a CLEAN OCEAN.
Pollution of all kinds invades the seabed, but the most worrying of all is pollution from plastic origin. Fragmented into micro-particles, it insinuates itself into all living organisms with real consequences on health. Protecting the sea from these microplastics is to protect humanity and the entire biodiversity of our planet.
To reduce marine pollution and in particular plastic pollution, KRESK 4 OCEANS targets 3 major issues through the 3 axes of action of its CSR approach:
Acting onshore
Understanding at sea
More than 8 million tons of plastic are dumped into the oceans every year, that's 400 kg per second.
Our priority is to stem the flow of plastic to the ocean, by supporting innovative solutions from design to end-of-life.
*Source commission européenne
Even if no more plastic were to end-up in the ocean, the number of microplastics is expected to double by 2050*.
A better understanding of the impact of plastic and its contaminants on marine biodiversity is needed to better protect it in the future.
*WWF 2022
Educating people
Our future depends on the health of the ocean.
If we want our actions to be sustainable, it is essential to educate people, and especially future generations, about new consumption patterns.
Our actions to face marine pollution
On November 18, François Gabart visited a school in Guadeloupe to thank them for encouraging him via La Course Bleue during the Route du Rhum and throughout the fall. Thanks again to the children and the staff for the warm welcome that will be remembered for a long time.
On Friday, January 27, the Course Bleue brought together François Gabart and more than twenty schools during a big videoconference. Students from first to fifth grade were able to talk with the skipper about ocean racing and ocean protection. The Blue Race will continue with the Blue Innovation competition until May and will be repeated at the beginning of the 2023 school year.
A bracelet 100% made in France made from raw and recycled materials;
👉A carbon disk made from the scraps of the SVR-LAZARTIGUE Trimaran and reworked with Karbon Creations
👉 A cord created thanks to the recovery of recycled fishing nets by the Sauvage association.
Profits are fully donated to the endowment fund.
LA COURSE BLEUE - VISIT OF FRANCOIS GABART IN A SCHOOL IN GUADELOUPE
LA COURSE BLEUE - VISIO of FRANCOIS GABART
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November 2022
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An educational program created in partnership with the Fondation de la Mer and the French Ministry of Education to introduce students in cycles 2 and 3 (CP-6ème) to the challenges of protecting the ocean by following François Gabart throughout the year and particularly during the Route du Rhum 2022.
An expedition to the Mediterranean coastline to assess the pollution of the seabed and to report on the most effective pollution control systems.
A 3-year program, in partnership with the ''Fondation de la Mer'', which aims to develop local channels for the recovery of plastic waste to transform it into sustainable goods
La course bleue
BLUE ODISSEY SUD
UN geste pour la mer upcycling
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